The idea for American Fish Tree started in the summer of 2005.  I had been working in the industrial cooling tower industry for 17 years and I made a promise that I would not end up being a bitter old-man in the same job for the rest of my life.  My passion was fishing but my angling skills were poor and I had little time to afford it with a young family and a business run.  However, I recognized then that happiness meant finding a way combine my career with my Passion.

Fast forward to 2014 I found a fish habitat structure online that resembled ones I had seen before with cooling tower materials and I wondered, “What cooling tower guy was now making fish attractors”?  It had good reviews so I bought it.  In a few days the box delivered but after trying to assemble it I was completely disappointed. The first bar would not go in and broke. There was a small sandwich bag of clips and a trouble-shooting tip sheet.  After about an hour I had two bars in, one broken, and nine more to go.  What???  This wasn’t right - I had seen better examples that worked a lot easier 30 years ago.

Well, I rested on it for about two days and knew that if I reached out to the right people I could make the best fish attractor habitat structure - period.  In short, my design team engineered an affordable 100% industrial grade PVC fish habitat structure that is: easy to assemble; provides tons of shade and cover; and lasts forever.

So, if you are looking for the best PVC fishing structures in quality, engineering, performance and durability – you found it – the American Fish Tree.

And yeah, the “other guys”, the ones who I bought from in 2014 - they sued me and I WON!

Thank you for taking time to find our site, and remember - life is good, stay positive, and let's go fishing.

Matt