The idea for American Fish Tree started in the summer of 2005. I had been working in the industrial cooling tower industry for 17 years and I made a promise that I would not end up being a bitter old-man in the same job for the rest of my life. My true passion was fishing but my angling skills were rusty and I had little time to afford it with a young family and a business run. However, I recognized then that happiness meant finding a way combine my career with my Passion.
Fast forward to 2014, I found a fish habitat structure online that resembled ones I had seen before with discarded cooling tower materials and I wondered, “What cooling tower guy was now making fish attractors”? It had good reviews so I bought it. In a few days the box delivered but after trying to assemble it I was completely disappointed. The first bar would not go in and broke. There was a small sandwich bag of clips and a trouble-shooting tip sheet of what to try next. After about an hour I had two bars in, one broken, and nine more to go. What??? This wasn’t right - I had seen better examples that fit together much easier 30 years ago.
Well, I rested on it for about two days and knew that if I reached out to the right people I could make the best fish attractor habitat structure - period. In short, my design team had engineered an affordable industrial grade PVC fish habitat structure that: is easy to assemble; provides tons of shade and cover; and lasts forever.
So, if you are looking for the best PVC fish attractor in quality, engineering, performance and durability – you found it – the American Fish Tree.
And yeah, and the “other guys”, the one that I had bought in 2014 - they sued me and I WON!
Thank you for taking time to find our site and remember - life is good, stay positive, and let's go fishing.